QUANTITATIVE EVALUATION OF TOURIST RESOURCES OF REGIONAL FOLKLORE——a case study with comparison of folklores of Tibetan nationality in Jiuzhaigou District&Wu culture in Jiang su Province: part Ⅱ
Abstract:Folklore is a component of cultural landscape and human tourist resource.It seems that assessment of influence of folklore to tourist resources and its practical value in tourist industuy as well as related evaluation method still remain uncompleted so far.In order to evaluate folklore tourist attractions efficiently,beside the normal evaluation model with inflexible weights structure which is hardly fit to be use to ranking folklare attractions,a new evaluation model with flexible structure weights was developed and applied with a quite satistied result in the paper,Moreover,a comparison evaluaiton result from questionary of tourist attitudes of paired comparison of basic elements (including folklore,waterfalls,lakegroup, forests and natural landscape as whole) of tourist at tractions in Jiuzhaigou was also presented in this pa per,which shows the tourism potentiality of local folklore as a tourist attraction and as tourism product.
张捷. 区域民俗文化旅游资源的定量评价研究——九寨沟藏族民俗文化与江苏吴文化民俗旅游资源比较研究之二[J]. 人文地理, 1998, 13(1): 59-62,58.
Zhang Jie. QUANTITATIVE EVALUATION OF TOURIST RESOURCES OF REGIONAL FOLKLORE——a case study with comparison of folklores of Tibetan nationality in Jiuzhaigou District&Wu culture in Jiang su Province: part Ⅱ. HUMAN GEOGRAPHY, 1998, 13(1): 59-62,58.